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Oftentimes, people use digital marketing, but digital marketing a a massive term and it has various fields included in it. As such, performance marketing is a term that is used by performance marketing service-providing companies. Work is not work unless it is result-driven, and we all yearn for results, and that too quickly in this fast-moving world. Isn’t it? If such is the case performance marketing company is for you. In this, advertisers only pay when specific actions take place. Performance marketing is a service wherein advertisers only pay after their business objective has been achieved. When a specific action, such as a click, sale, or any lead, occurs.
There are many such performance marketing service that includes cost per click (CPC), Cost per impression (CPI), Cost per sale (CPS), cost per lead (CPL), and many more. Such services are result-driven and their businesses are a lot as a result-driven and cost-effective. Native Advertisement, Search Engine Optimisation, Influencer marketing, Retargeting, and remarketing are various other ways of performance marketing services. Various performance marketing companies provide services and benefit the customers in achieving their objectives. If you are in one such company that can help you with your target audience and objective, VedX has an amazing, result-driven team that helps you. What are you waiting for? Call us today!
Performance marketing means that an advertiser pays for the service to the marketing partner only when the desired actions are completed. Such actions are Cost Per Click, Cost Per Lead, Cost per Acquisition, Cost Per Installation, Cost per Impression, and more.
Platforms like Google Ads, Bing Ads, where advertisers bid on keywords, and their ads appear in the search engine results. They only pay when someone clicks on it. A classic example of Pay Per Click to optimise the clicks and conversions.
Platforms like Meta Ads (Facebook, Instagram), LinkedIn Ads, and X Ads allow for target-based audience advertising, taking into account their behaviour, interest, and demographics. Campaigns are optimised and run for actions like clicks, leads from submissions, app installs, and website conversions.
Business partner with an affiliate like a Blogger, Influencer, review site, or coupon site to promote their product or service. The business pays the affiliate commission only when a sale is performed or a predefined action is completed through the affiliate’s unique tracking link.
It means ads are shown on various websites and apps. Traditional display is focused on brand awareness, and performance display focuses on clicks, conversions through retargeting, behaviour targeting, and dynamic ads. Programmatic buys automates and optimizes the ads for the desired outcome.
Ads that match the look and the content of the site/platform where they are displayed. Some examples are sponsored articles, recommended widget content. They are created in such a way that they lead to a click & engagement, and a conversion funnel.
Ads that run on the platform, like YouTube, Connected TV, or a social media platform with a combo of Video and Call to Action, run alongside, through which it drives the traffic, leads, and website visits.
Instead of guessing, you invest in what works, with data to prove it. Every click, impression, & conversion is tracked in real time, and precise ROI is measured. You only pay for the actual result, whether it's Lead, Sales, or the action agreed upon. This is one of the most effective models as you are in full control of the investment and pay upon results.
It means businesses are no longer working in the dark when it comes to marketing, but they are in full control of what’s spent where and how much is generated in return. The data and insight help the management to make the right decisions and optimize profitability, indirectly answering whether marketing is working for your business.
It means you pay for what you opt for and not just for exposure. Traditional marketing is a high risk where you pay an upfront fixed fee to display ads, without knowing how many will see it or if the right audience. Digital marketing often works on pay pay-for-results basis, reducing the risk factor.
A core and very essence of digital marketing, it means the practice of using insights that are gained from various data sources to make informed decisions. The process would be Collect Data, Process Data, Derive Insight, Implement Changes, Measure & Monitor.
Scalability means the ability to handle the growth of new demand and continue to deliver the results at a better cost per result. Global Reach, Precise Targeting, Clear Global KPIs by leveraging this expertise business can not only grow but also efficiently sustain itself.
It means when a desired action has taken place by the user on the digital platform and results in a conversation, it can be: Making a purchase, filling out a form, signing a newsletter, or clicking a button. It converts a large number of visitors into clients or leads.
You are in full control of the money you have invested; you can track and monitor where it's spent and what the return on investment is. This assists you in planning the campaign and knowing the result. It also helps in the ROI you made for that campaign.
Maximize your brand’s impact with full-funnel performance marketing that connects with the right people and delivers real, trackable results.
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With our client-centric approach, we make sure to deliver our promises over empty metrics. We combine data-led strategy, precision to drive the real business outcomes, and not just clicks. We, our team of experts, make sure your decision to hire Vedx as a performance marketing agency is the correct choice.
We have a team of experienced resources who know what they are doing and what needs to be done to execute the campaign. Each resource has the knowledge of their respective domain and work experience with diverse clientele.
The tools for the competitors' analysis, automation, A/B testing, reporting, and CRM integration can be costly, creating your team for a single project is not a well-thought-out business strategy. You need to connect with a performance marketing provider to generate cost-effective and professional results.
As an external partner, we will bring new and creative ideas to your business, free from internal biases on conventional thinking. We make sure to identify the opportunity that might be missed by the in-house team. Creative Inputs for your brands are shared.
By outsourcing this service, your internal team is freed up their valuable time to focus and dedicate to your Core Business. This allows greater efficiency over the entire organisation. Let each of them focus on what they do best.
With our extensive knowledge, we are well aware of the industry best practices and the common pitfalls. Our expertise in reducing or stopping ad spend waste, Compliance issues, or poor targeting, leading to more predictive and desired outcomes.
Vedx is your Strategic Partner, not just a Service Provider. We don't simply execute the campaign; we understand your goals and integrate the marketing efforts accordingly. We focus on the goals and objectives and not the metrics.
Strict compliance with healthcare regulations like HIPAA and GDPR, we deliver secure, compliant solutions for patient data management and operational integrity
PCI-DSS for payment security, KYC/AML for identity verification, GDPR for data protection, or region-specific banking standards, we integrate regulatory compliance into every layer of development
Boosting your online presence with custom e-commerce solutions that drive sales, operations, and create personalized shopping experiences for your customers
We design and develop educational platforms and e-learning tools that promote engagement and educate learners through innovation
Revolutionizing supply chains with smart, data-driven solutions by optimizing inventory, tracking shipments in real-time, and automating operations for maximum efficiency
User-Friendly software that simplifies buying, selling, and managing properties. Our tech makes real estate smarter and more accessible for everyone involved
Flexible software solutions, from subscription-based tools (SaaS) to custom-built systems for large businesses. Our Hub of Tech simplifies complex operations for all
Our tech resources have a wide range of experience in different domains and have worked on Automobiles, Social Networking, Travel & Tourism, and many more
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The First step is to understand your requirements in detail and align the team with it.
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Once the idea is clear, we document it so that the technical team understands and drafts the approach
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Once the requirements are clear, we prepare a detailed proposal and strategic roadmap for the execution of the project
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We signed the NDA, and based on the requirement, assigned the expert team member to work on your project
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In a fixed cost model, we follow a combination of Agile and Waterfall methodologies for the execution of the project in sprints
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Upon completion, we deployed the project on the client server, performed IP ownership transfer to the signing authority, and provide different ongoing support options to choose from
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